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The value of visual content

Did you know that 90% of information is transmitted to the brain visually?  This weekend, we at Blue Appeal went out to chase the last bit of the fall season in a series of beautiful pictures for all of you guys - go check our Instagram for more! Shooting the pictures of our product lines, we wanted to talk a bit about the value of visual content and how important this is, when running an online business.  Lets face it, we are visual beings. We process visual content before we commit, and therefore emphasising this in your marketing strategy is crucial for engaging your target group, generating leads and of course maximising revenue streams.   The saying "A picture says...

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Aim small, miss small

"Niche brands are the new kings of retail" -Tony DiCostanzo (Forbes, 2016) One of the biggest mistakes I see new brands making, is trying to make something for everyone. When you create a product. You want to know who to sell it to, and the answer can't be "everyone" or "tweens" or "women from 19 to 29 years of age". You need to get specific, and your product or service needs to be specific as well. There are three great reason why: (1) the story you tell is unique and (2) you have focus, this will automatically limit the number decisions you need to make. (3) You can much more effectively target the people you can and should sell to. Take a...

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Just do it!

This blog post is about how we started Blue Appeal, and how easy it can be to design a product and start a company. You have an idea for a product. It can be a chair, poster, trivet, smartphone cover, children's toy, special dog food substitute made made from lice or anything else you can think of. You  need to design it, have it produced, make an online shop and sell it. You don't need a bank. Just use paypal. It's easier. Yes, there are some limitations, but less than you would think. Just do it: (1) Make a sketch. Try do be as specific as possible about how it should look. Measurements are important. (2) Start a competition on freelancer.com for...

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Finish is key

The first set of Sagano was produced in Denmark on a CNC machine. So we received 320 Sagano that where untreated. This gave os a great the opportunity to experiment. I often feel designers have a relaxed approach to the finish of a product. Simply because it's the last part of the process. In my opinion: choice of finish is underrated. It determines how the product feels to touch as well as the durability.  OIL protects the wood well, and is easier for the manufacturer to apply, but SOAP keeps the wood the natural color.  For now, these versions need to be tested outside. To see how they keep up against the weather.

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Showing off Pluk and Sagano

We got a chance to attend a Finders Keepers event in Copenhagen. It's always good the meet the customers. It gives you an idea of what you have done right, and more importantly, what you have done wrong. Design and product development is not just about dreaming up new ideas, but waking up to the reality that our products can always be better. Sometimes it's a small thing and sometimes a big thing. Whatever the case: the key is to listen.

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